Avenue Supermarts describes its model around everyday low cost and everyday low price. That framing matters because it moves the story away from marketing and toward procurement, inventory, store economics, product mix and working capital.
Mechanism
Price can be the visible output of an invisible cost system.
The better case study is therefore not simply low margin plus high volume. It asks which operational choices lower cost without damaging availability and customer trust.
Sources
Limit
Public disclosures show outcomes and broad strategy. A full operating study would need supplier terms, inventory behaviour and store-level economics that are not fully public.